Manufactured by an undisclosed third-party company in the Midwest, PetLane now sells the dry food under the label “Pure Woof” for dogs and “Pure Purr” for cats. PetLane keeps close tabs on the manufacturing process, and no byproducts or the presence of melamine are in the food, she said.
“I used all the knowledge I obtained in my research and put it in the formula,” she said.
Nemeth said she believes the attention on good pet food will help springboard the success of her company.
Having recently celebrated her 60th birthday, Nemeth is experienced at building a company from the ground up. Not just because she’s built her latest company to more than $1 million in revenue in just three years, but because she has done it twice. Nemeth also founded Discovery Toys, which made more than $100 million in revenue before it was sold to Avon.
How she started both Discovery Toys and PetLane is strangely similar.
Both were started out of the home, Discovery Toys in Martinez and PetLane in Lafayette. And both revolved around an inability to find “just the right products.”
“With Discovery Toys, I was frustrated because as a parent I couldn’t find educational toys that I liked for my daughter,” Nemeth said.
“The same thing happened with PetLane,” she added. “My daughter bought a puppy, and just as I did with her, I went to the store to buy some products and came back with nothing.”
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