Amway, one of the first entrants in the market, is looking to consolidate its position and enter more product categories. Also on the agenda is its first television campaign, going on air this July.
According to William Pinckney, managing director and CEO, Amway India, the idea of the campaign is to tell buyers about the superior Amway products and create more awareness about the brand. So far, the company has been advertising in the print media alone.
“We have seen that a lot of people have misconceptions about buying Amway products. We want to address that problem and there is no better way than to go on TV and reach out to the maximum number of people.” The company will spend around Rs 12-14 crore on promotional activities in this financial year.
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Amway to Add More Products and TV ads in India
June 21, 2007 by Ty | 0 Comments
In Network Marketing Companies
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