Amway India Brings TVC On for New Campaign

 Exchange for Media

Direct selling FMCG company Amway India has brought out a new TVC. The creative agency behind the TVC is Rediffusion DYR. The big idea behind this campaign is based on a small truth that everyone all wants to be heard.

Naveen Anand, VP-Marketing, Amway India, said, “The brief we gave to the agency was that we want to be seen as a company who makes products in different categories. Our key focus is that we engage with the consumers in a creative way; we have an ability to listen to consumer needs.”