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Amway India launches TV campaign
Amway India has launched a Rs15-crore television ad campaign managed by Rediffusion DYR.Amway has been a print advertiser for sometime, and according to William Pinckney, managing director and CEO Amway India, adopting television was a conscious decision for the company seeing its rise in popularity as a medium.
The print campaign will continue in parallel.
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sohan Ali on November 19th, 2008 at 1:10 am
Cosmetics International ; DIRECT SELLER Amway Corp’s wholly owned Indian subsidiary Amway India is planning to expand its operations into smaller towns and cities in a bid to access a wider market for its toiletry and health…