Letter from J. Kim Sorensen, CEO of YTB Travel Network, Inc.
It is important to understand that YTB in no way attempts to compete with high touch, high service “professional” travel agents. YTB is competing for the 80 million travelers who have chosen the Internet as their travel agent. Professionals can and do command $20-$100 service fees for an airline ticket; YTB charges $5. Our “Referring” Travel Agents (RTAs) simply refer their family, friends, neighbors and associates to their travel website, giving them the option of booking with someone they know instead of the faceless Internet. Orbitz and Expedia refer customers to their websites through advertising and YTB refers through relationships. We have gone a long way toward solving the customer loyalty problem experienced by most online agencies.
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Modeling » YTB Travel CEO Clarifies Business Model on October 15th, 2007 at 4:40 pm
[...] Mike Puckett wrote an interesting post today onHere’s a quick excerptLetter from J. Kim Sorensen, CEO of YTB Travel Network, Inc. Travelers It is important to understand that YTB in no way attempts to compete with high touch, high service “professional” travel agents. YTB is competing for the 80 million … [...]