Leading With The Product

November 1, 2007 by Ty | 0 Comments

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ChoicesNetwork Marketers have long struggled with the question, should I lead with my product when approaching people or should I lead with my business opportunity? Although there may be occasions when you find that special someone who is looking for just the right opportunity at that moment in time. More often than not, people are defensive and put their “I’m not interested” walls up when approached with a business opportunity first. Therefore, so long as you have a quality product, it is often times much easier to attract customers and allow them to try out, test or purchase your products rather than attempting to “recruit” them as a business partner.

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