Offering the Business Opportunity Separately from the Product
My experience of many Network or MLM Marketers is that distributors have very little problem in selling their products, but have considerable difficulty in sponsoring new distributors into their business. Most MLM companies use exactly the same techniques to ’sell the product’ and to ’sell the business opportunity’. Some companies even suggest that the business opportunity should be sold at the same time as the product so as to give the big picture.
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