Multi-Channel Marketing – Network Marketing with a Twist
The Body Shop, world renowned purveyor of toiletries and cosmetics, is
making a splash in the Direct Selling arena with it’s party plan sales
channel, The Body Shop at Home. In addition to stores in shopping malls
and their online e-tailing site, The Body Shop has fully embraced the
concept of Multi-Channel Marketing. Other direct sales companies have
followed suit, as there are now Avon stores popping up in shopping
centers across the United States, and many direct selling companies now
have consultant websites.But what is this multi-channel marketing all about?Simply
put, multi-channel marketing is the concept of offering your product to
the customer when they want, in the way they want. Some people prefer
face-to-face sales, some prefer traditional mail order catalogs, while
others prefer online shopping. Most customers, however, participate in
a combination of those methods, and multi-channel marketing aims to
meet the customer where they are to serve them better.
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