Dani Johnson On Marketing Your Business

What Are You Really Marketing?

Having the privilege of training thousands of people from hundreds
of companies who market a huge variety of products and services, you
can imagine the great disparity of answers I get when I ask the
question, “What are you really marketing?” Let’s see if you have the
right answer? If you do, you can avoid years of frustration and become
one the top marketers in your industry, leaving others in the wake of
your record breaking production.

In a typical live training or
conference call we have business people who market nutritional
products, legal services, travel, insurance benefits,
telecommunications, jewelry, housewares, software, electricity,
financial services, asset protection, video email, music, movies, skin
care, cleaning products, pet food as well as doctors, lawyers educators
and other professions. You can only imagine the myriad of answers we
get when we ask such a diverse group “What are you really marketing?”
and “what is the thing that you are focusing on while marketing that
particular product or service?”