Amway Global has announced that it will launch a North American tour of mobile brand experiences to increase consumer awareness of its two flagship brands, Nutrilite vitamin, mineral and dietary supplements; and Artistry skin care and cosmetics.
The company said that the tour will feature two customized vehicles that will educate consumers about the brands and offer opportunities for product sampling.
The vehicles, a customized motor coach featuring the Artistry brand and a customized semi-trailer featuring a Nutrilite experience, will begin touring from October 1, 2008, in support of Amway Global’s Presenting Sponsorship of ‘Tina Turner Live in Concert’.
Steve Lieberman, managing director of Quixtar North America, Amway Global, said: “This campaign is unlike anything Amway Global has done before. We’re incredibly proud of our Artistry and Nutrilite brands, but they’ve been two of the world’s best-kept secrets. We intend to change that by literally taking these brands on the road and introducing them to consumers.”
Logo from Quixtar.
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