Avon Products, Inc. Announces 1.5 Million Empowerment Bracelets Sold To Help End Violence Against Women

Market Watch:

Today, Avon Products, Inc. and Avon Global Ambassador, Reese Witherspoon, celebrated the success of the company’s first-ever global fundraising product, the Women’s Empowerment Bracelet, which has sold 1.5 million units since launching in March. Ms. Witherspoon shared this exciting progress with the Latin American region at a press conference in Sao Paulo, Brazil.

The bracelet was first launched in March 2008 at the second annual Global Summit for a Better Tomorrow, presented by the United Nations Development Fund for Women, (UNIFEM) in partnership with Avon, at the United Nations in New York City. Ms. Witherspoon has taken this mission to empower women and raise awareness around the world this year, including visits in the United States and Japan.

At today’s press conference, Ms. Witherspoon joined female luminaries, Nilcea Freire, Brazil’s Federal Secretary for Women Policies, Ana Falu, UNIFEM Regional Director for the Southern Cone, and bio-chemist and domestic violence survivor, Maria da Penha Maia Fernandes, who pioneered the fight against domestic violence in Brazil and inspired the creation of Maria da Penha Act. These powerful women all share a commitment to strengthening efforts and building resources to end violence against women and enhance women’s economic security and rights.

“As the company for women, and on this occasion of 50 years in Brazil, Avon is keenly aware of how important it is to work to put an end to this type of violence,” says Luis Felipe Miranda, President of Avon Brazil. “We also understand how delicate the problem is, and the need to involve different sectors of society in this human rights issue which is why our public-private partnership with UNIFEM is so powerful.”