Workers losing jobs in the economic downturn may be finding the door open to a new line of work.
Direct sellers, companies that market products directly to consumers, say more people want to join their sales forces.Connie Tang, president of beauty and skin care products marketer Jafra U.S.A, said recruiting seminars in 22 cities this month have been packed.
“Close to 1,000 people have already joined the Jafra network,” she said after a week on the road.
Although Tang wouldn’t disclose how many people have signed up with the company this year, she said the number of new consultants year-to-date “is trending above last year.” The company currently has about 80,000 consultants in the United States.
About 15 million Americans work in direct marketing, doing such things as going door to door or hosting product “parties,” according to the Direct Selling Association (DSA), an industry trade group.
Photo by P Pogo
Jonathon Pugsley on October 31st, 2008 at 10:51 am
Hello Ty, excellent blog. I appreciated the information. I didn’t realize that marketing was still being accomplished in door-to-door. I thought this had died. That is very interesting, that it is making a come back. Thank you for this blog post. I appreciate your effort & time.
Jonathon Pugsley
homebasedphilosphy@getresponse.com
Eldon Beard on November 5th, 2008 at 10:00 am
Interesting article. It always seems that economic downturns actually help our industry. You would think the opposite would be true. I don’t see much door-to-door selling anymore, I suspect they are referring more to person-to-person direct sales.