Direct-selling giant Amway Global had a record $8.2 billion in sales in 2008, co-founder Rich DeVos told The Press this morning after a topping-off ceremony at Helen DeVos Children’s Hospital.
The figure represents a 15 percent increase from the $7.1 billion in sales reported for 2007. The privately held company, which doesn’t release profitability figures, expects to make an official statement regarding its sales next week, a spokeswoman said.
The improved sales came during a year when Amway launched a marketing spree reintroducing the brand to many consumers through partnerships with Tina Turner, John Tesh, soccer star Ronaldinho and others.
Logo from Amway
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