First there was Tupperware parties. Now there’s the “pupperware” party.
The concept is pretty much the same as Tupperware or almost any other product sold at home parties. Someone hosts a party and invites his or her friends and family to check out a product line. Only with these parties, the guest list doesn’t have to be limited to humans. Canine companions welcome!
The Pet Party is being offered by Shure Pets, a national pet product company based in Chicago.
Spending money on our household animals is at an all-time high. We may be in a recession, but we’re not cutting back on pampering our pets, according to figures from the American Pet Products Association. The group’s most recent statistics show that consumers in the United States spent $43.2 billion on their pets in 2008, up from $41.2 billion in 2007.
Laura Macklin, sales and training director for the Pet Party, recently held a pupperware party at her west suburban home.
“We even had a 10-week-old puppy come to visit, and we gave her a spa treatment. We put spritzer on her, brushed her all out, put paw balm on her paws and made her look really pretty,” Macklin said.
Logo from Shure Pets
Miss Masters on April 18th, 2009 at 6:41 pm
To some this concept may sound absolutely crazy and off the wall. But then those people probably never had furry family members in their lives. To any “pet mom” or “dad” the idea makes total sense. And if you are in an urban area, I see where this literally could make a huge impact. I may have to look into this idea further. Why hasn’t someone thought of this before? Wow, what a concept … that is all I can say.
nmarketers on August 24th, 2009 at 12:20 pm
I am not understanding this way of promotion. May be this concept helps n some cases.