The Rs 3,500-crore Indian direct selling industry, which employs over 1.5 million entrepreneurs, is unfazed by the global slowdown. The effect of the downturn has prompted many industries to revamp their marketing activities.
However, it has opened up a room of opportunities for direct marketing companies to grow even at this juncture.
The industry is currently growing and the annual revenues are expected to reach Rs 5,000 crore by 2012, according to the estimates of the Indian Direct Selling Association (IDSA), a self-regulatory and promoting body for the direct selling industry in India.
This target seems to be achievable especially when the industry is adding entrepreneurs every day and more and more American and European companies are finding India as their favourite destination to expand their businesses. The main reason: India and China are relatively less affected by the slowdown. India is also better placed as the industry is still in its infancy, offering a bigger scope for business, say industry experts.
Photo by mckaysavage
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