Direct selling is a proven moneymaker when times are tough. The numbers tell the story: During the 1990 recession, the number of direct sellers grew to more than 5 million. In the 2001 recession, that number jumped to more than 12 million. In 2007, there were 15 million direct sellers — and rising. Direct selling brought in more than $30 billion in the United States alone.
It’s not easy. To succeed in direct sales, you really have to hustle. It’s like running your own business; your effort (or lack of) will make your sales sink or swim.
It’s not get-rich-quick. The median income is about $2,500 a year, which means a couple hundred dollars a month — perhaps enough to pay down a credit card bill. For active sellers, the median jumps to $6,000 a year.
What’s in a name? When you hear Mary Kay or Avon, you know exactly what they sell. You can dream of cruising around in a slick pink Cadillac as a Mary Kay superstar or jetting off to the Bahamas for a luxurious vacation, as Avon’s top sellers did recently. Everyone knows the product and there’s a history of quality, which may make you feel most comfortable.
The potential challenge: Since everyone knows the product, you may have an uphill battle carving out a customer base because existing fans may already be aligned with their favorite seller.
Lesser-known companies will lack the multimillion-dollar marketing campaigns to generate awareness for their brand, so you’ll have to work overtime taking on the challenge of introducing new product lines.
Photo by aflcio2008
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